- After Trying to Go Viral for 11 Years, Demure TikToker Jools Lebron Reflects connected 'Surreal' Rise to Stardom (Exclusive) PEOPLE
- Jools Lebron did not “lose” a trademark The Verge
- Her ‘very demure’ meme went viral. Now others are aft the trademark. The Washington Post
- Not precise demure: TikTok creator faces a ineligible conflict implicit her ain catchphrase The Guardian