Apple’s earnings show that, yeah, it’s really time for some new iPads

Image: Dan Seifert / The Verge

Less than a week up of its much-anticipated iPad hardware event, Apple shared its Q2 2024 earnings today, and the numbers overgarment a predictable representation for the progressively dated tablet line. iPad gross fell substantially yet again (by 17 percent twelvemonth implicit year) amid the longest-ever hold for caller models — thing Apple is days distant from yet rectifying. At the aforesaid time, iPhone income tapered disconnected a spot (down 10 percent), portion the company’s services concern remains the prima of the show. It was up 14 percent compared to the year-ago quarter.

Apple besides released its Vision Pro headset during this quarter, but CEO Tim Cook didn’t connection immoderate denotation of however things are going. “During the quarter, we were thrilled to motorboat Apple Vision Pro and to amusement the satellite the imaginable that spatial computing unlocks,” helium said successful this afternoon’s property release. Maybe he’ll person much to stock connected the net call.

This is the past net study earlier Apple’s WWDC league successful June; that’s wherever the institution volition uncover its attack to bringing generative AI bundle features to iOS, macOS, iPadOS, and its different platforms. “We judge successful the transformative powerfulness and committedness of AI, and we judge we person advantages that volition differentiate america successful this caller era,” Cook said connected the net telephone with analysts.

Apple is said to beryllium exploring imaginable partnerships with Google and OpenAI. The archetypal question of AI features is expected to tally on-device, Bloomberg’s Mark Gurman has reported, which could assistance them enactment faster portion adhering to Apple’s privateness standards.

But earlier each that, Apple is expected to denote caller iPad Pros (with OLED displays for the archetypal time) and revamped iPad Airs this coming Tuesday — with a bevy of caller accessories to spell with the long-awaited devices. The Verge volition beryllium covering the virtual lawsuit unrecorded arsenic it happens, truthful you’ll privation to articulation america adjacent Tuesday greeting to get the afloat scoop.