Taylor Swift gets custom collab with TikTok as UMG battle continues

Photo by Ashok Kumar / TAS24 / Getty Images for TAS Rights Management

TikTok has launched a caller hub to beforehand Taylor Swift’s caller medium wherever you tin gain in-app rewards for completing definite tasks, similar pursuing Swift’s relationship connected the platform. The update comes conscionable days aft Swift’s euphony returned to TikTok arsenic the app continues to feud with the singer’s grounds label, Universal Music Group (UMG).

Image: TikTok

You tin entree the hub by searching for The Tortured Poets Department (TTPD) and past clicking connected the banner that appears astatine the apical of the results. There, TikTok displays a database of “challenges” to complete, which volition fto you unlock a TTPD illustration frame, among different rewards. TikTok volition besides springiness users the accidental to amusement up successful its “fan spotlight” connected the hub by posting a video utilizing the hashtag for the album.

TikTok isn’t the lone app that’s rolling retired the reddish carpet for Swift. Meta CEO Mark Zuckerberg welcomed Swift to Threads aft she made her archetypal station promoting the album. Users besides discovered that you tin unlock a peculiar TTPD badge connected Threads by sharing 3 of Swift’s posts with friends.

Earlier this year, UMG and TikTok failed to renew their licensing agreement, muting hundreds of songs from artists similar Olivia Rodrigo, Drake, Billie Eilish, and adjacent Swift. But Swift’s songs returned to TikTok past week, and it’s inactive not wide however she managed to get astir UMG’s purge. Some of america person theories, though:

A study from Variety suggests that Swift whitethorn person struck a abstracted woody with TikTok since she owns her maestro recordings. She apt didn’t privation to miss retired connected the accidental to stock her caller euphony with her much than 25 cardinal followers connected TikTok and everyone other connected the app.